Liquid Health is a fictional cultural and creative company established by Li Hanwei, which exploits Chinese culture to conduct brand development, thereby creating a cultural brand that is designed to cultivate the body-mind-soul-spirit of human beings. On 13 January 2019, the exhibition entitled by the brand’s name “Liquid Health” will open in the context of the Goethe Open Space at the Department of Culture and Education of the German Consulate General. The entire office space will be transformed into a private lounge of the brand, and also the latest product series of Spiritual Beauty Instrument will be launched on that day.
Beauty mask instruments, eyes massagers and face lifting instruments ….. All these provincial TV products stem from advertisements the artist watched as a child. These ads usually arise from very spontaneous and shallow thoughts, and end up with shoddy produced “landscapes”. They also form the narrow core of “Chinese Dream, Blue Dream”. Together with the artificially high GDP and the overwhelming promotion of a great nation image their advertisers share a common enemy, and these circumstances form a strong contrast to the “American dream” that once tempted many people of the world.
Ultimately, this exhibition may be seen as a confrontation between “Socialism with Chinese characteristics” and “American Imperialism.” Li Hanwei chose to stand on a side more related to himself. This means that he does not observe these Chinese phenomena with a Western gaze, but rather adopts abundant local resources in his artistic work. By so doing, he emphasizes more the cultural landscape in China’s special environment than just focusing on issues of pan-capitalism (like most post-internet art do).
If you would like to experience these cultural landscapes, just visit the Cross Tower at No. 318 Fuzhou Road in downtown Shanghai. Enter the lobby of this office building through the revolving door, and turn right into the “Liquid Health” high-grade private club. The first thing jumping into your sight will be the reception desk and the money drawing feng shui pool, which appear at the same time as our glittering brand logo. You can choose to stroll around, or lie on a comfortable lounge chair to watch the brand’s promotional videos. All this creates the cultural ambience for our brand. Three brand new spiritual beauty instruments, as this time’s blockbuster products released by Liquid Health, will provide unprecedented spiritual sublimation for customers by means of Chinese culture. Here, as a product, culture becomes purer and pleasing. The cultural impoverishment caused by the landscape will be compensated by a landscape correspondently. The healthy liquid, is the “zen” of lifestyle, “be water” encouraged by Bruce Lee, a cultural form that is floating and flexible, and it is also an anonymous thing, which is omnipresent, wrapping and pervading you.